5 advantages of your company that no one cares about

Talk about the number of completed projects, the volume of products released, publish successful cases. It is very important not to slide into self-praise, but to show how much real value your products or services have brought.

Are your services useful? Tell about it!

Post testimonials from real customers with links to their social media profiles/company websites so that a potential customer can get confirmation. 90% of people won't verify the authenticity of these reviews, but being so open on your part will build their trust.

High level of quality/service

And the standard continuation: "Our company employs highly qualified specialists who have undergone special training."

Generally qualification of specialists does not speak about the level of service, unless your employees were trained in courses "How to lick a client."

Take an example from hotels for which international service standards have been developed. A person, entering a three-star hotel, already roughly imagines what awaits him: a room with an area of ​​​​at least 12 square meters. m, free bottled water, bathroom with towels, soap and toilet paper.

What awaits the client in your company?

Write to him how quickly they will repair or deliver the goods. Explain how a personal manager will work on solving his problem - step by step, from receiving an application to the result. Convince him that even after completing the order you are always ready to help.

Imagine that you are calling a company about a major contract, and the sales rep replies, "We're having lunch, call me later." And hangs up. Will you call him back or find another supplier?

If the employees of the company are not polite and friendly, your “high level of service” is worthless.

What are your employees good at?

And if you want to brag about the professionalism of your employees, tell us about them separately: where they got their qualifications, how long they have been working in their specialty and what they can do.

Individual approach

This expression has not convinced potential customers for a long time, it is so hackneyed. Most often, they simply don’t notice him, and if they notice him, they grin skeptically, mentally saying “well, well, of course.”

Don't believe? Look at your competitors' websites - 99 times out of 100 you will find this phrase, if not on the "About" page, then on some other.

Replace common phrases with specific information.

List everything you rely on when developing a project or completing an order. Explain what you mean by the concept of "individual approach".

For sure, put the fulfillment of the wishes of the customer in the first place. But you understand that others do the same. Agree, it is difficult to imagine a designer who makes a red kitchen for clients who dream of green.

Show HOW you fulfill the desires of customers

write, What is included in your customer relationship system? →

• How do you meet the needs of each client, depending on the characteristics of their tasks. What exactly do you consider when developing a project or completing an order.

• What additional terms of cooperation at the discretion of the client can you include in a standard contract: different payment schemes, individual discounts, delivery, assembly.

• How broad is the authority of the client who wants to participate in the process or observe it with the possibility of adjustment. At what point wishes are no longer accepted.

Low prices and/or great deals

Another "nothing" stamp. And if you consider that not only low, but also high prices can drive sales with equal success, then this advantage becomes completely useless.

Trying to hook a customer with low prices? Do not do it this way!

Instead of empty words use honest numbers.

For example: we offer kitchens in the Scandinavian style at a price of 20,000 rubles per square meter, the basic package includes standard sections, a countertop, a sink, a dish dryer.

Or: in January, we reduce the cost of the Shikardos collection by 30% - when ordering a kitchen 3 meters long, you save 25,000 rubles.

Most often, low prices are spoken by those companies that have nothing else to hook the client with. Do not deny the buyer the minimum mathematical ability. Believe me, he will do a great job comparing prices on his own.

When choosing a product, the buyer compares several alternative (not identical!) Options:

• wooden houses - with brick and aerated concrete
• white gold jewelry - with silver and platinum
• facial mesotherapy - with sculptural massage and plasma lifting.

Make a comparison table, according to the results of which your offer wins as the safest, fastest, most durable (warm, prestigious, comfortable - pick the advantages of your product or service). And then the price will fade into the background.

Wide range of

These 18 characters without spaces will only become an advantage when the client sees them as a solution to their problems →

Decipher what gives a wide range

• Possibility to choose from a certain assortment group. You can offer dozens or even hundreds of gold rings, but the buyer is interested in a specific size. And if it does not appear on the showcase of an online store, for the client the slogan about the richness of the assortment will remain zilch. Initially, a loyal visitor will go to competitors next time, so as not to be disappointed again.

• Opportunity to purchase related products- a lid for a frying pan, a brush for collecting animal hair - for a vacuum cleaner, wipes for cleaning the screen - for a monitor. This is beneficial for both parties. The client buys everything in one place and saves on delivery, the seller increases profits by 5-15%.

• Possibility to order a turnkey service. When you talk about a wide range of company services, list them. Specify which of them you provide separately, and which - only in the complex. For example, a consulting company performs naming exclusively as part of a multi-stage company registration service, while assistance in preparing documents may be outside of it.

Often a list of useless benefits is placed in the "About Us" section. Already fixed? Fine! Now check if you used all the methods of persuading customers on the "About" page. Look for arguments that are right on target.

And admit in the comments, do professional professionals with an individual approach often work in your companies? ????

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