11 Ways to Discount Customers and Increase Online Store Profits
Various loyalty programs are "heavy artillery" for an online store in the "war" for customers. But it is necessary to organize sales and announce discounts systematically, thoughtfully and competently. We'll tell you exactly how.
There are several types of popular offers that you can use to attract customers.
Percentage discount- perhaps the most popular. It can be small, promotional (5-10%), medium, allowing you to increase sales (20-25%), large - 50% or more (such discounts are used when selling slow-moving goods, eliminating an outdated collection, and so on).
Such discounts can be timed to coincide with certain events and actions (for example, for the first or second purchase, for attracting new customers, for purchases over a certain amount, in honor of the company's birthday or holiday date, and so on).
Free shipping- “over the limit” shipping costs are one of the reasons why customers do not complete the purchase and abandon the cart. This offer can be used in combination with the minimum purchase requirements to increase the average order value (for this, you need to set a low price cap for your target audience).
Also, free delivery can be arranged for specific regions or customer groups (for example, regular customers).
Discounts and conditions of free delivery in the online store pudra.ru
gift with purchase. This is a great way to increase customer loyalty, as well as a good way to get rid of a slow-moving product (give it away for ordering a “hot” new product at a good price). In addition, in this way you can advertise a certain product (if you send samples as a gift).
A gift with the purchase of new items in the online store lancome.ru
When and how to use "special offers"?
1. Weekly (monthly, quarterly)
This method is used to manage the increase in sales, especially during periods when there is traditionally a decline in buying activity. Discounts at the end of the month or quarter will help increase revenue to achieve pre-set goals, sell off seasonal or old collections.
2. Before the start of sales and in the e-mail newsletter
This method is good if you have not launched a project yet, but want to know about it as widely as possible. Before the start of sales, you can offer customers to subscribe to your online store's newsletter, and in return receive a discount, free shipping, a gift with the first purchase, product samples, and so on.
Subscription bonus in the wildberries.ru online store
For such purposes, you can create .
In this case, you will kill two birds with one stone: you will collect a database of potential customers and immediately increase their loyalty. Later you will be able to inform about special offers already via e-mail newsletter.
Read about e-mail marketing in our articles:
Special offer in the e-mail newsletter of the online store proskater.ru
3. In a certain season
Christmas, New Year, spring and summer sales, Black Fridays and Cyber Mondays - all this can and should be skillfully combined, even if your products are not traditionally "seasonal". Similar discounts can be set on a product that is losing popularity.
But at the same time, it is important to observe one point: discounts must be honest. Otherwise, customers will not trust you.
Seasonal sale in the online store yves-rocher.ru
4. For returning to abandoned carts
According to statistics, about 70% of customers who did not complete the purchase and abandoned the cart would checkout if they received some kind of bonus. This can be used to attract them, as an incentive. For example, if you send a special offer by e-mail, in which you indicate that if a client completes an abandoned purchase in the next 24 hours, a good discount, gift or free shipping awaits him.
5. For activity in social networks
A good way to quickly spread information about a product on the Web is to invite subscribers of your pages on social networks to repost. For this, you can promise a bonus: a discount, a special status, and so on. This is suitable for promoting both newly launched and successfully operating online stores (in particular, to draw attention to certain products).
Offer for subscribers of the alice-street.com online store Facebook page
6. For subscribers of certain social networks
Special offer for subscribers from magentashop.ru online store
7. In gratitude for the friends brought
Referral marketing (dissemination of information about a product through word of mouth) remains quite effective. We all trust the recommendations of friends and relatives. And for recommendations that will lead to an increase in traffic and an increase in conversion, you can thank them with bonuses.
Promotion "Bring a friend and get a discount" in the online store mystery.ru
Also, with a variety of bonuses, you can and should encourage those who leave reviews in your online store or make reviews of the goods purchased from you. You will receive effective feedback, and potential buyers - the opportunity to learn more about the product or service.
8. For the first or urgent purchase
A “welcome” discount on the first purchase (or for making the first purchase so that the buyer returns to the online store again) is a fairly common and well-received technique for buyers.
You can also add a discount for "urgency" to it. It can be valid “only today”, “in the next hour”, “from 22.00 to 23.00”, and so on, as well as “for the first N buyers”.
Discount for the first thousand buyers in the online store lamoda.ru
Read our article about the "ticking" timer and others.
9. For an order for a certain amount
A bonus depending on the purchase amount (the more, the higher the discount) is an effective way to increase the average check in an online store. Also, when a certain threshold is reached, buyers can get free shipping.
Discount system in the online store dlyapodruzek.ru
10. For members of the "closed club"
Gated communities are always attractive, and therefore if you create one for your customers, it will significantly increase loyalty. Especially if you offer them exclusive discounts and special opportunities (permanent free shipping, free gifts when ordering, and so on) that will tie customers to your online store.
The most common way to join such a club is to make a purchase for a certain amount.
Privilege club for buyers of several popular online stores
If you use a YouTube channel to promote your online store, as well as well-known bloggers, you can make an additional bonus for subscribers - a promo code for a discount. Information can be placed in the video itself.
How do you feel about discounts? What methods do you use to increase customer loyalty? Share your experience in the comments!
Prepared by Victoria Chernysheva
Loading...