10 most effective promotions to attract customers

The hot, New Year's Eve time will soon come, when clients do not shelve their most cherished desires, but, on the contrary, get them out of there: how can you not treat yourself, your beloved? But periods of abundance are always followed by periods of calm. And it is at this time that your client base and marketing campaigns will work for you, the purpose of which is to support old and attract new customers.

Permanent loyalty program

Such a promotion does not give an immediate effect, but we will be a good incentive to support your customers. Give the client the opportunity to get a savings card, equating rubles to bonus points. Having become the owner of such a card, it will be beneficial for the client to come to you even for procedures that he has never done. Why not, if a free manicure procedure looms at the end ..?

Beauty salon "Moscow Art Studio", Moscow, st. Profsoyuznaya, 20/9
Tel.: 8 (495) 545-42-90

Short term promotions
When creating a permanent loyalty program, do not forget about new customers

We have selected the 10 most effective promotions that work great to attract new customers:

1. "Share with a friend." If the client is glowing with happiness after the end of the procedure, offer him the opportunity to “tell a friend” to your advantage. If a new client comes from this person, then give a 20% discount to both the new client and the one who recommended - but for the next procedure.

2. Gift 25% to every new customer. The hardest thing to eradicate is a habit, even if it's the old-fashioned habit of going to the same salon... not to you, but to your competitor. Such a temptation can make the client think - or maybe it's worth a try? - and, if everything goes well, the client can stay with you forever. Especially if you remember to offer him a loyalty card.

3. Buy one product, got another as a gift. Everyone is always pleased to receive gifts - this is a fact. Especially if a person buys what he needs, and the gift is an interesting new cosmetic product, albeit in miniature. You can, of course, give a baseball cap with the logo of the salon ... But, believe me, the top of the career of this attribute of the wardrobe will be life in the dacha with my grandmother. Do you need ads that don't work?

4. 300 rubles for the next visit! 300 rubles is not a very large amount, but this is just the case when attention is the main thing. Give a gift to your dear (well, not very expensive) clients - of course, in the form of bonus points that will fall on the client's card for a visit to the next procedure. You can give it for a birthday, for some special event in life, well, or as you wish. The feeling that they are taken care of will be another fat plus in favor of your salon.

5. 10% for early booking. You say that you are not a tour operator? … Or maybe worth a try? After all, a smile on your face after the procedure is completed does not mean that the client has added your phone to the "favorites" section. But having received a discount, just signing up in advance, the client's thoughts will flow in a completely different direction. Moreover, it is not so difficult to calculate the approximate day of the next visit. For example, regrown roots will need to be dyed after 3-4 weeks, hair removal - the same 3-4 weeks, etc.

6. 25% for the client's birthday. But, of course, you should not offer such a discount on this wonderful holiday - this will only cause irritation. Better a few days before a wonderful event.

7. Girls' Night Out. A great way to support your customers, arrange a mini-party for your own and ... increase your profits! Buy wine, cheese, fruit…. And do not forget to create and offer your customers small gift sets worth no more than 600 rubles. The holiday and great mood that you have created will provoke gratitude in return - namely, the purchase of sets. And, of course, don't forget to offer a special discount for those who sign up for treatments that day.

8. 20% for any additional service on the same day. Of course, if you have free masters and your client has free time. Suddenly, she sits and thinks what to do for an hour before meeting her friend? And here you are with such a tempting offer.

9. 10% for your profession. If everyone has already been spoiled with birthday discounts, then approach the issue from the other side: give discounts for a profession! Prepare promotions for the Day of the Medical Worker, the Day of the Builder, etc. Conditions for obtaining a discount: business card of a person. And, if a person leaves satisfied, then wait for his colleagues in the salon!

10. Bring a friend and get two services for the price of one. Make special days when your clients can bring their friends to the salon and get two services for the price of one. It is advisable to combine such visits in time: after all, friends will want to come together!

Barber Image Studio 0+, st. Marshal Katukov, 24k1, 8-499-704-48-78