How to start a flower business. What can be traded? We form an assortment

It is a very profitable business if done right. Some entrepreneurs close their store due to elementary ignorance of the pitfalls of this business. Such a business in big cities has a lot of competition. Today, on almost every corner there is a flower stall offering to buy flowers from them. For those who have not encountered such a business, it seems that there is nothing complicated here. However, in practice it is very difficult to get started.

Flower shop profitability assessment

Before you open a store like this, you need to think through everything. In order to correctly assess the profitability of such a business, it is advisable to estimate the number of nearby flower stalls and the total population in the city.

Already at the stage of planning the opening, you should think over each of your future steps, this will allow you to conduct successful flower activities. This means that you need to consider:

• the premises in which the store will be located;
• range;
• how much does it cost to buy a product;
• pricing;
• further development steps;
• additional ways to attract customers.

Having finally weighed all the pros and cons, or rather, having assessed your potential more realistically, you need to make a decision. If, for some reason, a flower business based on the chosen place does not bring income, then it is better not to even try to start.

The approximate cost of organizing this store from scratch will be from 150 to 200 thousand rubles. In the normal state of affairs, a quality shop will pay for itself in a year.

Choice of location and premises

A key factor in any sales business is the location of the retail outlet. A well-chosen place will provide up to a quarter of the store's profit. The site chosen must be highly passable. An ideal place is considered to be such a site through which a lot of people pass even on weekdays.

A good place is the intersection of two transport interchanges. For example, it may be a busy metro station through which thousands of people pass every day. It is also necessary to consider the fact that, in which case, parking lots are located next to the store. It was also easy to get to the store. If you place a stall near which parking is prohibited, you will ensure an additional outflow of customers.

To, you need a room whose area lies in the range from 5 to 8 square meters. If you plan to open a good flower shop from scratch, then you need to choose a room from 30 square meters.

Such a room is quite enough to, in which case, place a good assortment in it and start selling.

What should be the range?

Each flower shop should not be limited to a simple list of products. This business requires related products and the provision of various services.

An entrepreneur who is able to combine several areas in his business will provide himself with good revenue, respectively, will remain afloat. This is worth paying attention to. The client who bought the flowers must contact the shop again. Therefore, you need to combine the price with the quality of the goods provided. Consider the main directions of the flower assortment, which are in great demand.

cut flowers

This is a fairly popular and very common product that is in good demand. The number of flowers that can be cut and displayed is very large. These colors are:

• roses;
• tulips;
• chrysanthemums;
• cloves;
• lilies;
• mimosa, etc.

Keep in mind that live cut flowers will not last long. Therefore, in the windows, first of all, those that have been in stock for a long time should be located. If the flower does not have a presentation, then it must be disposed of. Try to buy only the required number of flowers. If in a short period of time the store cannot sell them, then the flowers should be thrown away. Accordingly, there will be additional costs for the sale.

How many different types of cut flowers should there be? Probably the more the better. However, you need to buy only as much as potential buyers can buy. Otherwise, they are simply disposed of.

To increase the marketability of flowers, sellers put stickers, prints and piercings on them. This allows you to significantly increase the purchasing power of products. In addition, if the product is more expensive, you will get more profit.

potted flowers

This product is less popular than the previous one. However, this shop must have such flowers in stock. True connoisseurs love to watch them grow. Therefore, some flowers "flower gourmets" give names and call them their children. True collectors of herbal products can become regular customers if you can create a good business. To do this, you need to get a few rare species. And constant monitoring of the most frequently asked types will allow you to determine the need of the market.

Potted flowers also have a very wide variety of species. They can be of various sizes. For example, a desert cactus in a few years can grow to more than 80 centimeters in height. To have this product in stock, you need an experienced florist who knows all the subtleties of flower care. The illiterate actions of a hired worker can completely ruin the product. Therefore, there will be losses.

cultivars

These products are also very popular. This allows people to independently grow plants, observe their growth and take care of them. Selling various vegetable seeds can generate a lot of interest among retirees who like to grow their own.

In addition, you can profitably sell flower pot seeds. This product is also in demand. To grow a potted flower, you need to mess around for a very long time. It is this factor that attracts buyers.

Sale of related products

To additionally support even more money in revenue, you need to profitably sell related products. For such a shop, the relevant materials are:

• Earth;
• fertilizers;
• pots;
• stands;
• vases and various containers;
• young seedling.

Such goods will not be in great demand, but in the future it can be counted on as an additional source of income. When selling additional components, the average check will increase. Therefore, before you open a flower shop or stall, make a preliminary list of the required assortment.

For any flower shop, care should be taken to purchase packaged material, which is always necessary to create attractive bouquets. A festive bouquet, decorated with excellent packaging material, will look more presentable, and accordingly, it costs more. Such bouquets allow you to set a price that, in the future, can cover the costs of a florist and packaging material. Also fully cover the cost of spoiled flowers.

If you want to open a business and create a simple stall, then you can limit yourself to the typical cut flowers that are needed to create bouquets.

Personnel and equipment

To hire staff, you need only one florist, whose duties will include the production of bouquets. If you open a large store, then in the subsequent time, the number of staff can be increased to several people. Employees must be formally hired. So that in which case, do not have problems with the tax office. In addition, the employee hired must issue a sanitary book. Without a passed health book, an employee should not be allowed to work.

The selected room should be aesthetically decorated. This applies to both exterior decoration and interior design. To store all flowers without roots, you need to purchase and find a suitable place to install vases in which they will be stored.

Also, to open a flower shop, you will need a large industrial refrigerator. In more advanced stores, a utility room is used as a refrigerator, which is equipped with walking systems.

For interior design, you will need the following components:

• racks;
• stands;
• shelves;
• small counters;
• cash register (required).

Install a buyer's corner, which should contain the permissions received from various authorities, open certificates, as well as a book of "complaints and suggestions."

How to set the price?

Depending on the selected suppliers, the margin should be at least 200%. Otherwise, the business will not be profitable. If you think a product is more expensive, increase the price. This is especially true for those products that have a more attractive appearance.

The main peak of sales will be observed during the holidays.

Correct registration

Any business starts with proper registration. Before organizing a flower business, register it correctly.

Small and medium-sized shops will be enough to register as an individual entrepreneur. You need to register as an LLC if you open a specialized boutique with a large turnover. The time it takes to register is two weeks or more, depending on the queue.

You need to do the following documents:

• trade permit;
• conclusion issued by the sanitary epidemiological station;
• price list of goods;
• a contract for the lease of premises;
• certificate confirming the registration of KMM.

This business does not require the provision of certificates for products sold. If buyers see a photocopy of the certificate hanging on the stand, their confidence will increase. Certificates can be requested from vendors.

To start selling a lot, as many people as possible should know about the store. An advertising campaign must be launched at the stage of registering a case. This will create a business with ready demand. The main platforms that you can use to attract customers are as follows:

• distribution of flyers;
• advertising on social networks;
• free classifieds boards;
• city ​​newspapers;
• banners;
• billboards and signs.

Avoid selling unpresentable goods. It must be admitted that there are additional costs. Poor quality products will only scare off buyers.

Try to constantly monitor the volume of products sold and purchase only the most necessary quantity. The share of the main purchase should consist of a list of the most popular products. Buy flowers once a week.

With little demand for more expensive products, consider a profitable discount system that will appease the buyer and push him to buy. To do this, you can use discounts: -15, -20, every third bouquet is free. If you increase the price of expensive goods in advance, then when you make a discount, you will not lose on value. This scheme is used by supermarkets or large stores.

Buy goods only from official and certified suppliers. This will avoid force majeure situations, bad products, etc.

Thus, when opening a flower shop from scratch, you need to do a number of simple operations that will make this business the most competent.

Many entrepreneurs have made a fortune in the sale of flowers, but this is not an easy business. How to open a flower shop from scratch so that the outlet quickly pays off and begins to generate a stable income? It is necessary to take into account the peculiarities of this area of ​​\u200b\u200bactivity. The specifics of a flower shop in perishable goods - unsold sluggish flowers bring losses. Competition in the flower trade is high, but the demand is constant. There are several directions of this business: a flower kiosk, a salon or an online store.

The article is devoted to the flower business: opening and registration, financial expectations in the form of a business plan and the secrets of success.

Legalization of business

This entrepreneurial venture is not burdened with excessive paperwork. What documents are needed to open a flower shop:

• Registration of IP and extract from ERGULE.
• Tax registration: OKVED code 52.48.32 (trade in flowers, seeds and fertilizers).
• The choice of taxation system: UTII or STS (6% of income or 15% of income minus expenses).
• Registration of a cash register with the tax office (on your own - 2 weeks, ordering a paid service from the sellers of these devices - 3 days).
• Obtaining a permit for the right to trade in the administration.
• Lease agreement or documents on the ownership of the premises for trade.
• Conclusions of the SES and the State Fire Supervision Authority on compliance with the standards.

In the trading floor, you need to arrange an information stand with a book of complaints and suggestions, as well as certificates for the goods (optional).

Premises and place for flower trade

Many people ask the question “I want to open a flower shop, what do I need for this?”. The amount of investment required depends on the format of the store. There are many options - from a trailer on wheels to a salon in a solid room

Room type

Opening a flower business from scratch is attractive because it does not require large premises.

Choose one of the options:

1. Cheap segment : a commercial trailer on wheels (tonar) is a profitable investment. The trailer in case of an unprofitable place can be transported, and in case of failure of the flower business, it can be retrained (coffee / tea, hot dogs, etc.) or sold at a profit. The price of a used tonar is ≈ 110 thousand rubles.
2. Middle segment : a modular pavilion with an area of ​​10 m2 is a convenient option, which can also be re-qualified and sold at any time. The price of a new pavilion for 10 m2 is ≈ 90 thousand rubles, the price of rent per month (10 m2) is ≈ 7 thousand rubles.
3. high segment : renting premises in a shopping center means a large traffic of wealthy people and the opportunity to sell at good prices. Rent per month (10 m2) ≈ 10 thousand rubles.
4. VIP segment : the first floor of a residential building is an appropriate option when placed in a favorable area. Such options are appropriate for a flower boutique / salon. The price of renting a room from 40m2 ≈ from 50 thousand rubles per month.

Note! An online store can be opened as an addition to any of the options.

Location selection

The future of the flower shop depends on how many people pass through the place where it is located. Choose options near the highway where you can park your car. A busy person will park, find your store a few meters away and buy flowers.

• downtown - on the side of traffic from the center to the periphery;
• in a residential area - on the side of traffic to the city center;
• a place near the subway, in a pedestrian crossing .

Note! You can buy a ready-made flower business at a price of 250 thousand rubles.

Purchase of equipment

What you need to open a flower shop from scratch:

• commercial equipment: counters, racks, plastic flower vases (20 pieces), a table, and 2 chairs;
• showcases-refrigerators for flowers;
• air conditioning;
• a computer;
• cash register.

In total, about 110 thousand rubles will be required.

Refrigerators are required, otherwise the products will wither. Trailers already have built-in refrigerators and air conditioners if it is a specialized flower tonar. In this case, you will require much less investment - up to 50 thousand rubles.

When calculating how much it costs to open a flower shop, include repairs in the estimate - from 350 thousand rubles above.

The right assortment is the key to profit

The main task is to satisfy the needs of everyone entering your store. A poor assortment will force the client to look at flowers from others or change the idea with a bouquet for another gift.

To open a flower shop from scratch, be sure to explore the windows in the city's main flower outlets.

Diversification of the assortment depends on the format of the outlet:

• trailer shop (minimum range): carnation - 3 colors, single chrysanthemum - 3 colors, spray carnation - 3 colors, rose - 5 colors, spray rose - 2-3 colors, gerbera - mix, tulip (seasonal) - 3 colors.
• Modular pavilion on 10 m2 you can add a variety of rose colors, and with an area of ​​15 m2 you can add feces, irises and orchids.
• Shop in the mall always has an additional product that makes a profit and does not deteriorate. These are flowers in pots, beautiful pots, soil mixtures and fertilizers, postcards, vases, accessories and more.
• Vip-class flower salon involves an exclusive range, exotic flowers, fittings and accessories.

Recently, eustoma has been relevant - it is inexpensive, delicate, beautiful colors, long standing.

Accessories for packaging: transparent film, packaging-cones for 1,3 and 5 colors, corrugated paper, interlining, colored tape, adhesive tape, etc.

Margin for flowers 200%, for flowers of excellent quality 250% or more. Flowers that have not been sold in a week must be sold at a discount, and those that are very wilted should be thrown away, otherwise this is a minus in reputation.

The most important secret of success is the presentation of flowers. A small store involves purchasing from a supplier by self-delivery, which allows you to check all the goods directly at the base.

It is necessary to cooperate with two or three suppliers, so that in the event of a holiday rush, you will not be left without goods and excess profits. Main suppliers: Holland, Ecuador and domestic representative. The best product, prices and approach from the Dutch supplier.

The purchase should be divided into categories:

• "star" assortment - this is the main purchase, which is 100% of the running assortment, purchased on an ongoing basis;
• additional purchase - this is an order above the main one, which is determined by an experienced seller or owner, depending on the need;
• holiday shopping : the order for February 14 is made on January 23-25 ​​in double volume, for September 1, the order is made on August 9 in double volume, for March 8, the order is made on February 1 in tenfold size.

Note! Please note that for the purchase on March 8, you will need to make an advance payment in the amount of 1/3 of the order and more, given the increased prices.

Advertising

First of all, you need a bright sign in the form of a light box, which will be visible at night. The inscription should give an understanding of the product "Your bouquet", "A million scarlet roses", etc. The cost of a box 2 meters long and 0.7 meters high is ≈ 16 thousand rubles.

Order the creation of your own website with flower delivery. For delivery, enter into a partnership agreement with a taxi driver. Advertise the site and store for free (social networks, sales sites) or for a fee.

Required: make a batch of beautiful business cards and give them to those who make purchases for a decent amount. A good idea with a discount for those who purchased in the amount of 1500 rubles.

Staff

Hiring a professional florist from the start is difficult and expensive. It is better to choose a novice specialist, since such an employee will not have to pay much. It is important to approve the initiative of a creative approach - this is a positive attitude of the florist and your profit.

For a flower salon or a boutique with a VIP clientele, professional florists are needed. This is an absolute must if you want to work with corporate clients and the VIP class.

Staff remuneration should be made up of the minimum rate (10 thousand rubles) and a percentage of sales. In this case, sales will be stimulated, since the florist seller will be interested in selling directly.

Flower shop business plan

The business plan is designed to guide the entrepreneur in the necessary investments and the speed of their payback. This will give an understanding of whether it is profitable to start such a commercial activity. Especially when it comes to risks when money for a business is taken on credit.

According to the minimum forecasts, sales will amount to 3-4 thousand rubles a day. It should be noted that during the holidays it will be a figure of 2-10 times more, so monthly sales will be adjusted.

Table. Costs (average)

Monthly calculation	trailer shop	Rented pavilion
Revenue	132 000,00	132 000,00
Product cost	66 000,00	66 000,00
Rental costs	—	7 000,00
Communal payments	8 000,00	8 000,00
Salary + salary tax	20 000,00	20 000,00
Other expenses	3 000,00	3 000,00
taxes	7 000,00	7 000,00
Net profit	28 000,00	21 000,00
Profitability calculation:	27%	19%
Invested funds
Purchase of premises	110 000,00	—
Purchase of equipment	50 000,00	110 000,00
light advertising box	16 000,00	16 000,00
Total invested	176 000,00	126 000,00
Payback period, months	6	6

The payback in both cases was six months, but it is worth considering that the trailer store does not need to pay rent and in the future will bring at least 7 thousand rubles more than a rental pavilion.

Before you open a flower shop, you should know some of the nuances:

• Flowers should be marked down after 7 days, but not after they begin to wither.
• The landlord is obliged to provide a rental vacation (without payment) for 1-2 weeks for the arrangement of the premises.
• Be sure to check if utilities are included in the rental price.
• Consider franchising.

Unusual approaches to the design of the bouquet will add prestige to your services. Let you have stylish and original bouquets - customers are always happy with this approach. An example of an idea: paper design imitating newspaper pages looks intriguing and unusual.

The business of selling flowers is one of the most profitable and promising, because its profitability is guaranteed by a series of regular events that are guaranteed to occur in the life of every person. Weddings, holidays, awards and even funerals… the list is endless. According to experts, the annual turnover of Russian flower shops is more than one and a half billion dollars. Why not a reason for aspiring entrepreneurs from a large list of different business ideas to take a closer look at this field of activity? It is also safe to say that this type of activity will appeal to our dear women.

Flower business pros and cons

Of course, selling flowers as an income is not ideal - it also has its advantages and disadvantages, which should be voiced.

pros

• Low threshold for entry - it is quite possible to start a flower business with 6-8 thousand dollars, which is quite reasonable prices for a trading business. Moreover, the costs pay off very quickly.
• A big markup is a flower that can be purchased in some Holland for a purchase price of one dollar, then can be sold for two, three, or even five dollars. The main thing is to feel the right moment.

Minuses

• Live goods deteriorate quickly, so there is a certain implementation period that must be met in order not to incur a loss (it is even customary for flower growers to immediately take into account the percentage of products that cannot be sold).
• In the transported batch of flowers there is always a certain proportion of defective goods that cannot be sold in any way.
• Earnings on the flower trade have a pronounced seasonality - flowers are well bought up in the summer and on holidays, but in winter there is a serious decrease in demand.

Flower business business plan

Opening a flower shop is not such a simple process as it might seem at first glance. To achieve success, it is necessary to calculate each step even before the start, take into account a number of nuances and trifles. Let's try to figure them out.

Registration

The first thing to do is otherwise your income will not be legal and may entail a bunch of fines and other problems. It is best to choose a model of individual entrepreneurship and a simplified taxation system. All received documents must be certified by a notary public, making several additional copies.

Location selection

This issue is on the priority list, as it significantly affects the success of your enterprise even before its official opening. The place must be selected sufficiently crowded, with a large number of pedestrians passing by. It is most advantageous to be located near metro stations, on the outskirts of markets, near railway stations and other transport hubs. It would also be nice to grab a “tidbit” near some registry office, but such places have all been occupied for a long time. If your budget is very limited and there is not enough money for a real outlet, I advise you to start by organizing your activities online. Create an online flower delivery store, fill out a price list and start selling. I'm sure it will be in demand.

What do readers think about it?

Indeed, on February 14 and March 8, people are very actively buying flowers, but the rest of the time it can be a little tight with customers. Therefore, think three times whether it is advisable to take large volumes and open a large outlet. Sometimes a small stall in a busy place will be enough.
By the way, it is not necessary to trade in the corpses of flowers - you can sell live plants in pots, seeds and seedlings for the garden.

The business is profitable, but very competitive. It will be very difficult to wedge in here, seasoned flower sellers, as I think, will not let you turn around. Personally, in our market where they sell flowers, there is no place at all. Well, the market is not really big.

This whole business, in essence, comes down to the scheme “I bought it cheaper in one place - I sold it in another and “by the time” (March 8, September 1 and other dates) and more expensive.” 6 thousand dollars as a start-up capital is even a lot for him: from the experience of selling flowers to a friend, I can say that 25-30 thousand rubles are enough to buy a batch of flowers, plus transportation costs and meals on the road - another 7 thousand rubles. The total amount received from the sale of these Krasnodar flowers in Tver is about 100 thousand rubles. The “exit” is very good, but, as the friend himself says, it is possible only once a year, so it’s unlikely that it will work as a side job, as a permanent business ...

Yes, the product is perishable. It is most optimal if you grow it yourself and sell it to order. However, again, flowers are a seasonal product, there is no stable demand throughout the year. If you have extra money - you can try, if borrowed - definitely not

AlexUkr, this business is one of the most profitable. Flowers are sold out quickly, the main place. And it doesn't matter what season. Both in winter and summer, in short, people always make weddings, every day thousands of women have birthdays, young people buy many flowers for their girls every day. What season are you talking about?

I also do not consider this business seasonal. There are certain months, or rather days, when the revenue is just crazy, this applies to holidays, but if you create a good name for your flower shop, that is, so that you have a constantly high-quality product and, accordingly, beautiful, you can earn a very large number of regular customers.

The flower business is seasonal. Flowers are well bought on holidays and in summer, in winter there is a decline. The pricing policy also has its own characteristics. The times when the profitability of the sale of flowers reached 300% are long gone. Now profitability fluctuates between 100-140% and even it is “eaten up” by possible marriage, scrap of flowers and fluctuations in trade

AlexUkr, aren't people every day on holidays? What seasonality, every day someone has a wedding, birthday, etc. Guys buy flowers for their girls on a date, both in winter and summer. Of course, on March 8 you will sell more flowers, but this is simply not a big bonus. It is profitable to trade in flowers, and it is simply silly to argue with this.

And you think that the profitability of 100-140 percent is small. I think that many people would like to receive such profitability. I completely agree with Yura123 that every day people have a reason to buy flowers at any time of the year.

I agree that 100% good profitability, but it does not take into account marriage, flowers that did not have time to sell, rent, salary, tax. In general, I think this business is very risky. If you are ready to suffer losses, and then it is possible to earn something, then try

An interesting business idea. even worth a look. But I watched a program on TV, in which there were 20-year-old businessmen and millionaires, there were also adults there. One adult man, quite solid and not stupid, failed in this flower business and became bankrupt, so you need to be more careful with this idea and carefully calculate and plan everything.

Apparently you still do not know what they are doing with marriage, smart seasoned flower sellers. I personally know that, for example, flowers whose leaves have fallen off are taken and simply glued, and on top they are covered with ordinary varnish with sparkles so that they keep their shape. Many may have seen when buying flowers that there are some with sparkles, so similar flowers are made in a similar way.

Well then, these are crooks and not sellers living one day. You should not be equal to them, since they are not businessmen. There is an unspoken rule - a client will tell four friends about a good purchase, and ten of them about a bad one (having bought low-quality flowers). So for a long time such unfortunate businessmen will not work

Well, you have already suffered in the wrong direction. This is a business, and in business all means are good. You think only in the business of selling flowers so, no, in every business they try to sell a marriage. Even in those stores, spoiled chicken is rolled in various spices, marinated, and sent to kebabs, and then this kebab is sold without remorse.

The flower business is very profitable only if you know a lot about flowers, or you can hire a very high professional in this field. Here you need to understand rare plants, you need to sell not only flowers, but also planting material, as well as flowers in pots, and most importantly, minimize leftovers.

Well, we are not talking about knowledge, it is already clear that if you decide to do some kind of business, you should be well versed in this area and know a lot of various nuances. The main question now is different, the flower business is profitable at any time of the year, or only on holidays.

I think you can make money on this, even when you won’t believe it, I worked in almost such an area. In my youth, together with my mother, I worked in a greenhouse, where we grew roses, there were also orchids, but a specific person looked after them, who fumbles in them, that I realized there that this business is really profitable.

I saw online flower shops delivering a bouquet of roses right at the house of your beloved girlfriend, wife, mother and any other female person.) Let's say you live in one country, and your former classmate (well, as an example) in another - and here by the way, an online flower shop with payment by PS. Just a flower shop - trite.

We need to support the flower business, and make all the guys obligated to buy flowers for their girlfriends every evening. And sometimes they appear without flowers, and the business suffers.
But seriously, according to my observations, this is a very profitable business. Flower shops around. There are not only fresh flowers, but also indoor ones in pots, and they also cost decently, and, importantly, do not fade.

You will learn about all the advantages and disadvantages of the flower business. Is it profitable to sell flowers, how to choose a room for a store and arrange it correctly, what expenses should be prepared for?

Hello, dear readers of "Startapoff"!

The business of selling flowers not only brings a stable income, but also gives aesthetic pleasure. Flower bouquets will always be in demand - as long as people celebrate, love and give each other gifts.

Flower business - a goldmine or a waste of time

Among my acquaintances there are two families engaged in greenhouse cultivation of flowers and their sale. They started growing flowers more than 10 years ago. Sell ​​roses, carnations, gladioli, tulips, lilies, oaks. They buy part of the products in their stores for resale.

Analyzing their experience, I concluded that the sale of flowers is a difficult, time-consuming, but very profitable business with a properly established sales system and proven growing technology.

Confirms my assumptions about the profitability of this type of entrepreneurship price growth forecast for flower products from RBC:

Advantages of the flower business

For the opening of a flower shop with an area of ​​20 sq. meters on average takes 330,000 rubles. On average, these expenses pay off in 5-6 months of the store operation. The projected net profit at the end of the year will be 660-680 thousand rubles.

Consider the main advantages of this type of activity.

Small start-up capital

The amount of start-up capital required to open a business depends on the scale you are aiming for. Start with a small stall to get a feel for the market.

Ease of starting a business

The procedure for starting a business in this area is simple. Find a suitable place for trading, draw up the necessary documents, purchase the first batch of goods, advertise yourself and start working.

It will take several months for you to "promotion". Make a beautiful window display, advertising inscriptions, offer affordable prices to attract customers and gradually build up momentum.

If necessary, the business is easy to close, or rather, realize. Just offer it to those who are looking for a ready-made flower business.

Big trade margin

Experts say that the average margin on flower products reaches 150%. On holidays (before March 8, September 1, school last bell), when the demand for bouquets is especially high, it exceeds these figures.

The expert opinion is confirmed by the level of prices for bouquets in different Russian cities, relevant for 2017:

Possible difficulties

Every novice businessman faces problems and difficulties along the way.

In the "flower business" they are as follows:

1. Plants are demanding on storage conditions, so you will have to make sure that the room has optimal humidity and a comfortable temperature.
2. Perishable goods. There is a high risk of receiving a low-quality batch, which will quickly deteriorate.
3. Cyclic demand. The maximum demand for bouquets is in March, May and September.

To avoid difficulties, analyze the market (customer demand, competitors' assortment), plan purchases in advance, look for reliable suppliers, expand the product range to stabilize sales throughout the year.

How much do Russians spend on flowers a year?

Another forecast for 2018-2019 based on statistics from the past 8 years from RBC:

How to sell flowers - possible ways to sell goods

Established marketing is the key to the success of any business.

Let's analyze the pros and cons of 4 ways to implement colors.

flower pavilion

Such pavilions are located in crowded places: near metro stations, in pedestrian underpasses, near markets.

Plus- high traffic of buyers, guaranteeing a good turnover.

Minus this method - a lot of competition, a small trading area. In addition to you, other entrepreneurs work in the pavilion. To compete with them, select an assortment, come up with an original packaging for bouquets.

A pavilion is a great idea if you grow plants yourself and have the opportunity to offer fresh cut samples to customers every day. The freshness and quality of your products will not be ignored by customers.

flower boutique

It differs from the pavilion by a large trading area and a more diverse assortment. Here you can exhibit not only freshly cut flowers, but also ready-made bouquets, interesting planters, plants in pots, arrange a florist's workplace, and also offer small souvenirs or gift wrapping services to customers.

pros is a promising, stable business that brings good income.

Minuses way - high cash costs to open. Renting a boutique is more expensive than renting a pavilion. It has a longer payback period.

Online store

This method is suitable for a big city, in which the service of delivering flowers to an office, home, restaurant is especially valuable and convenient.

pros way - the presence of a real outlet is not necessary, you can work on the principle of dropshipping.

Minuses- you need experience in real sales, experience in sales via the Internet, an established delivery system.

An online store is a great way to promote a real florist boutique. It is also suitable for professional flower growers involved in the greenhouse cultivation of roses, carnations, gerberas and other varieties.

The main thing is to establish online marketing. Use Instagram, accounts in other social networks, personal acquaintances, as well as ads on online trading platforms.

Markets of the city

According to the consulting company Eventus Consulting, flower stalls and pavilions account for 66-70% of sales.

pros- high turnover, fast payback. The cost of renting a trading place and purchasing equipment and products will pay off within 3-4 months.

Minuses- small retail space, limiting the range. Selling flowers in the market is almost the same as selling flowers on the street.

The method is convenient for greenhouse owners, as well as for those who do not have a large start-up capital to open a store.

Step by step opening a flower business - where to start?

Decided on the format of the flower business from scratch: pavilion, stall, boutique or online store?

It's time to think through each stage of opening your own business and bring it to life.

Step 1. Business registration

If you are going to make money by selling bouquets at the airport, in the park, at a restaurant or in the park by hand, you will not need to register a company. To open a boutique, rent a trading place in the market or in a pavilion near the metro, you cannot do without official registration. To sell flowers, select an individual entrepreneur with a simplified taxation system.

According to OKVED, several codes correspond to this type of activity:

1. 47.76.1 — retail sale of plants, flowers and seeds.
2. 47.78.3 - trade in handicrafts, souvenirs.
3. 74.10 - activities in the field of design.
4. 64.12 — courier activity.
5. 82.92 — packaging of goods.

If you plan to expand the activities of the enterprise, indicate the entire list of codes when registering.

Documents required for work:

• trade permit;
• program of sanitary-industrial control;
• contracts for disinfestation, deratization, disinfection;
• contract for the maintenance of the air conditioning and ventilation system;
• contract for the disposal and removal of solid household waste;
• store internal documentation;
• permission of the sanitary and epidemiological service;
• quality certificates for each type of product.

Step 2. Choosing a premise for the store

The success of trading depends on the location in which the store is located. Consider crowded, passable places: in shopping centers, in pavilions near the subway, at public transport stops, in the central area of ​​the city, in the office center, on the basement floor of a residential building (on the first line by the road).

The best option to promote your business is a small detached building, but renting such a room is more expensive than renting a "point" in a shopping center or pavilion.

An economical option for the first time is a tonar or a trailer on wheels.

Step 3. Selecting suppliers

Even if you find the perfect supplier with the perfect product, don't limit yourself to their services. It is advisable to have three proven suppliers so that in case of force majeure you will not be left without goods.

When choosing suppliers, be guided by prices, quality and assortment that they offer, consider different commercial offers.

Step 4. Purchase of equipment

The minimum set of equipment: tables, showcases, shelves, racks, refrigerators. You will also need inventory: scissors, secateurs, adhesive tape, packaging materials, materials for floral design. Don't forget the cash register. For individual entrepreneurs, it is optional, but its presence increases the confidence of buyers.

Climatic conditions are extremely important for flower production: optimal humidity, temperature and ventilation. Without a good split system, several humidifiers and heating, it is impossible to create optimal conditions.

Step 5: Decorate the Point of Sale

Your product gives aesthetic pleasure, so the showcase and shelves with it should be appropriately decorated. Never leave wilting flowers in sight. They spoil the window and the impression of the store.

Pick up the interior in bright colors. Order aluminum painted racks for arranging goods. Install fluorescent lamps so that the colors of the packaging and products are not distorted.

Display bouquets of different varieties of plants in the window. Your salon should be not only bright, but also stylish.

Advice of professional florists: Preparing and decorating a bouquet takes a few minutes. So that customers do not toil while waiting for an order and do not leave the store while you are collecting a bouquet, print out several crossword puzzles, tasks or logic games on a printer.

Lay them out on a counter or table. Set up a couple of chairs. Waiting for the order will go unnoticed by the client, and your creativity will be appreciated.

Step 6. Advertising placement

Make a catchy sign with the name. Make the most of your storefront. In addition to the displayed flower arrangements, place information about prices or promotions on it. A stopper plate works well, on which every day you will write with chalk an advertising text with the cost of roses, carnations, asters, chrysanthemums or other varieties, or announcements about discounts and promotions.

Use all the possibilities of advertising on the Internet. Place an ad on online trading platforms, use YouTube for video reviews of your product, recommendations for floristry. This will increase your credibility as a specialist in your industry. Don't forget about the possibilities of word of mouth. Such advertising is often more effective than other methods.

Step 7. Purchase of goods and start of sales

For a pavilion, a stall, a tonar, the optimal assortment is freshly cut chrysanthemums, roses, carnations, gerberas, tulips.

It makes sense to expand the range of potted products if the area of ​​\u200b\u200bthe room is more than 30 square meters. In small shops, indoor potted plants, according to experts, are sold poorly, only occupying a usable area.

If the area is more than 30 squares, not only live plants in ceramic or plastic pots are appropriate here, but also soil and fertilizers for growing, as well as a wide range of cut flowers, including rare and exotic ones. Expand your range with seedlings of famous rose varieties from the nursery.

Complete the showcase with souvenirs: soft toys, balloons, postcards.

Main items of expenditure

Opening your own business involves start-up costs: paying rent for premises, purchasing goods, staff salaries, and purchasing the necessary equipment.

How much will it cost and how can you save?

Rental and renovation of premises

The rental price depends on the area of ​​the kiosk or store, as well as the location where it is located. The closer the point is to passing, visited places, the more money you have to spend. Optimal area: 30-45 squares.

A flower boutique needs an appropriate interior. Be prepared to invest in painting the walls, purchasing beautiful lamps, shop window lighting, wall decor.

Purchase of equipment

Equipment costs also depend on the size of the store and the format of the business. For example, a subway pavilion does not need a cash register, but a large salon does. On average, the purchase of commercial and climatic equipment will take you up to 160 thousand rubles.

Salary to employees

For work, 1-2 florists and 2 sellers are needed.

If you have chosen this line of activity, you probably like to make compositions with your own hands, you know a lot about the combination of colors, the selection of packaging. Work as a salesperson or florist on your own. This is a good savings at the start, plus a way to feel all the nuances and subtleties of the market.

Buying flowers

On the initial purchase, on average, it will take you up to 50,000 rubles. Do not buy large lots from the start. Take a little of each plant variety and arrange with suppliers to deliver a fresh batch if you sell out quickly.

Details of the costs of opening a store are displayed in the table:

Name	Quantity,	Price of 1 piece, rub.	Total cost, rub.
Furniture, equipment, tools
Split system for air conditioning	1	16 000, 00	16 000, 00
Refrigerated showcase for shop	1	50 000, 00	50 000, 00
Desktop for floristry	1	7 000, 00	7 000, 00
Chair	1	1 500, 00	1 500, 00
Security and fire system	1	35 000, 00	35 000, 00
Notebook (computer)	1	25 000, 00	25 000, 00
plastic vases	40	100, 00	4 000, 00
Tools and tools for decorating bouquets	1	15 000, 00	15 000, 00
Legal registration of the enterprise
IP registration fee	1	800, 00	800, 00
Making a seal, opening a bank account, etc.	1	3 000, 00	3 000, 00
Marketing and Advertising
Signboard	1	25 000, 00	25 000, 00
Naming	1	6 000, 00	6 000, 00
Promotion of the site, groups in social networks	1	30 000, 00	30 000, 00
working capital
Flowers, plants	1	80 000, 00	80 000, 00
Fixed costs: rent, salary, electricity, water, etc.	1	90 000, 00	90 000, 00
Total:			388 300, 00

How profitable is it to run such a business - reviews of flower businessmen

Flower business owners agree that it is a labor-intensive but profitable business. The main secret of profitability is careful planning of each action. To get promoted and achieve success, you need not only to analyze every step, but also to be creative, try to surprise, interest the client.

Profitable stalls and pavilions do not focus on one type of product. Expanding the range, offering various services, for example, flower delivery, selling plants from the greenhouse, gift sets increase the customer audience.

According to the owners of this business, it is better not to start organizing it from scratch, but to buy a ready-made enterprise with an established client base, already prepared premises. Further improvement of the outlet, novelties in the assortment, and an increase in the level of service are the key to stable profits.

An example of a relevant business idea in this industry: vending sales automation or installation of vending machines with bouquets.

For more information about floromats, see the video:

Conclusion

Is it profitable to sell flower products? The experience of my friends shows that yes.

The flower business can be called one of the most profitable in the middle segment, if it is properly organized and understood in its nuances. A small business will not bring large incomes, but will be a good launching pad for future expansion. On the other hand, it can bring losses. To start making good money and not lose your investment, let's figure out how to open a flower shop from scratch and successfully run a business. To begin with, let's define the scale of the future trading enterprise. It could be:

Salon or store with an average area of ​​60-80 sq. meters;

a small point on the street under a canopy or a kiosk 8-20 sq. m;

department in a shopping or entertainment center 10-25 sq. m.

With freedom in funds, it is better to invest them immediately in the store, because with the right location, it will bring more than 100,000 rubles a month, while a small outlet will give no more than 50,000 rubles. The point here is not the quantity of fragrant goods sold, but the status of the salon, assortment and prices.

A kiosk or street point focuses on cut flowers collected in bouquets. In addition to freshly cut flowers, a flower shop can provide the buyer with floristic compositions, picking bouquets to order, decorating rooms, holding master classes, exhibitions, competitions, offering designer decorations for interiors along the way, selling indoor plants. In addition, rich customers who are interested in expensive products will never go to a kiosk or tent, but will go straight to the salon. Thus, the most profitable business will be to open a flower shop, not a kiosk.

Investment size

Step-by-step instruction

Having decided to open a flower shop, you need to look for a suitable place and carefully study the scope of your future activity: hot goods, suppliers, terms and conditions for the existence of a living product, the presence of competitors and their range. The close proximity of competitors will be unprofitable, but it’s worth learning from them. A new store with a salon in a similar direction must be separated from yours by at least 2 blocks. However, looking at them, you can see and determine not only the cost of goods, but also your future audience. If the pavilion is replete with expensive offers, and competitors are not sitting idle, then the demand in this area is for expensive, premium goods.

Repair and decoration of the premises

Having dealt with the place, suppliers, competition, you can start looking for suitable premises and designing your business. If there is a financial opportunity, it is better to purchase a store or a trading floor without fear that the tenant will change his mind and ask to vacate the premises. Renting is an option for a more budgetary promotion. In any case, the inside and sometimes outside of the store will need to be redecorated.

Note that the simplicity of the interior when focusing on the premium segment will spoil the first impression of wealthy customers who enter it. Even when trading medium-priced and cheap goods, it is necessary to maintain the spirit of beauty and artistry. Then, even if not the first freshness, a simple flower product will be perceived by the buyer as quite acceptable for the middle class. Do not disdain architectural decor, glass, mirrors, large chandeliers, lamps, lighting. In connection with the need to maintain a certain temperature for the well-being of plants, it is worth considering a climate control system.

Flower shop equipment

Shelves, showcases.

Stands, shelves, racks.

Work tables, counters.

Buckets, containers, vases.

Light boxes, lighting.

Refrigeration equipment.

Tools for cutting stems.

Selection of assortment

At the beginning, it is not recommended to buy rare and unfamiliar flowers, it is better to do it later, when the flower business gets on its feet and develops a client base. Even if you later intend to trade Blooming Palms, Cussonias and Oleanders, it is better to start with the most popular ones, which include:

carnations,

• chrysanthemums,

  garden daisies,

• hyacinths,

To decorate floral compositions and bouquets, it is desirable to have a supply of fern, Umbrella, Asparagus, Nephrolepis or other decorative additions to add to bouquets. In winter, the paws of coniferous plants will come to the place. They will create great New Year's combinations. Add to this foil, packaging film, ribbons, baskets, boxes, pots, planters, vases and other paraphernalia necessary for packaging, maintaining and displaying flowers. Domestic and foreign manufacturers are selected as suppliers. This will largely affect the cost and range.

Hiring

The boutique will require a minimum of 2 sellers working in shifts, a florist and an administrator. You will need to hire a cleaner. For the first time, an entrepreneur can act as an administrator himself. His duties will mainly be to accept applications in person, by phone or through the website, if there is one. Payment of sellers will be 15-20 thousand rubles per month. Experts recommend setting the minimum wage for employees and assigning a percentage of the proceeds. This will help to maximize the interest of staff in the sale of goods.

The cleaner is paid - 5-7 thousand a month, she can be coming. Many send staff to special courses in design and floristry, which will cost from 10 to 40 thousand rubles. You can not hire a florist in the first months of work, since his services are quite expensive. Later, you can either hire a separate specialist, or train your employees.

Choosing a building in which the store will be located is not easy. In addition to the lack of competition nearby, you need to take into account a lot of nuances. When choosing, the calculation must be done either for high traffic, or for the level of residents. If the area is prestigious, with elite buildings, you can count on a sufficient number of "expensive" clients.

It is necessary to take care of the availability of the future store. It is necessary to provide good access roads for cars, free parking. You will probably have to improve the nearby territory: lay paving slabs, make comfortable stairs, a ramp, lay out flower beds, and possibly sow a small lawn. The vegetation in front of a flower boutique should be at the highest level, because it is the business card of the store, along with shop windows and a signboard.

Documentation

You need to register your new business as an individual business or a limited liability company (IP or LLC). To begin with, it is quite appropriate to choose an individual entrepreneur and issue it according to the OKVED category 52.48.32. The taxation system can be chosen from the simplified tax system or UTII. You need to buy and register a cash register. In the case of opening an LLC, you will need a seal, which must be ordered and registered with the tax authority. To open a flower shop, you will need to collect the following documents:

Certificate of opening an individual entrepreneur or LLC with statutory documents.

Trade Permit.

The conclusion of the SES that the premises can be used as a store.

Permit from the fire department.

Packing list.

Book of complaints and suggestions.

Accounting and tax reporting can be outsourced by contacting a consulting company or a private accountant. Keeping a full-time accountant for accounting, compiling and sending reporting documents is unprofitable.

Opening checklist

Is it profitable to open

The flower industry is a fairly profitable business, despite fierce competition and high financial and time initial costs. With a well-chosen assortment, location and organization of uninterrupted supplies of high-quality, fresh goods, this activity brings more than 6 million rubles a year to florist shops. The main profitable days are public holidays, on other days flowers are bought for personal or corporate purposes. Orders for registration of anniversaries, weddings and other celebrations will bring significant profit to the salon. The cost of maintaining it is quite loyal:

Room rental - 80,000 rubles.

Salary to employees - 75,000 rubles.

Utility payments - 8,000 rubles.

Purchase of flowers and other goods - 200,000 rubles.

Taxes - 5,000 rubles.

Accounting services - 5,000 rubles.

Additional expenses - 10,000 rubles.

Total: 383,000 rubles.

With an average markup of 70%, you can get 140,000 net profit per unit of goods. Let's add services of arrangement of bouquets, which increase the cost by 10%, arrangement of arrangements, bringing another 50%, and we will get quite a nice amount of average income per month. Holidays and weekends will increase daily revenue by 2 or 3 times.